????????????????????????????????????????????????? ???????????????????????????????????? ????????????????????????????????? ????????????: ??????????????????????????? ????????????????????????????????????????? ??????????????????????????????????????????? ???????????????????????? ???????????? ?

?????????????????????? ??????? ???????? ??????? Success showed that experiential facets of in?and?out of store ambience, product, and shop coverage, all substantially notify hedonic and utilitarian procuring values. Equally utilitarian and hedonic values positively motivated affective attachment

???????????????????????????????????????????????????? ???????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????? – ????????/?????????????????????????????????? ????